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Same Day Dairy Philosophy
Both Snowville Creamery and Same Day Dairy® were formed in response to a lack of truly fresh, local dairy products. Our Same Day Dairy® concept is to provide particularly wholesome and fresh milk for retail sale directly from the farm. Our milk is bottled on the farm the same day the cows are milked and delivered to your local grocer within one day. Now that’s FRESH!
The niche market organic milks have been hamstrung by high production, distribution and transportation costs. UHT sterilization is a more expensive and energy hungry process with higher packaging costs. We believe that the continuing decline in per capita fluid milk consumption will be reversed in any markets where such a product is economically available. Instead of a high dollar, low volume, niche milk, this is intended to compete directly with high volume low priced commodity grocery store milk.
We believe that the large grocery store chains, such as Kroger, will recognize the benefit of having this premium local milk to differentiate them from Wal-Mart. Wal Mart is the largest seller of organic milk, but it is nearly all UHT sterilized 55-day shelf-life milk. Kroger stands to gain considerably by attracting customers with a truly more delicious and wholesome locally produced milk at a cost closer to commodity store milk than to organic.
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